Social Media Digital Marketing
Drive immediate results across brand awareness and lead generation by leveraging social media advertising.
100+ 
Boost Awareness & Leads with Paid Social
Paid social media advertising, particularly through Meta’s platforms including Facebook and Instagram, provides the strategic advantage needed to increase website traffic, capture quality leads, drive conversions, and ultimately grow revenue.
These platforms serve as powerful tools for directing targeted traffic to specific landing pages – carefully optimized destination pages designed for conversion, rather than generic homepages. This approach offers precise control over audience demographics and targeting parameters, ensuring your advertising budget delivers maximum impact while simultaneously expanding brand awareness.
High-Converting Ad Creative Development
Our team specializes in creating Facebook ad content that does more than simply attract views – it inspires action. Our creative professionals and media strategists collaborate to develop advertisements that truly connect with your target audience. Through striking visual elements and persuasive video content, we craft messaging that cuts through the noise of competitive feeds while maintaining authentic alignment with your brand identity.
Goal-Oriented Campaign Strategies
We build customized Facebook advertising solutions tailored to your specific objectives, whether focused on brand recognition, direct response sales, or lead generation initiatives. By analyzing consumer behavior patterns and platform insights, we optimize campaigns to deliver superior performance against your key metrics.
Platform-Specific Creative Adaptation
Our expertise spans both major Meta platforms, with specialized knowledge in adapting content for Instagram’s distinctive environment. We ensure every feed post, story, and advertisement maintains brand consistency while leveraging each platform’s unique engagement opportunities.
Unified Cross-Platform Execution
We implement cohesive campaigns across Facebook and Instagram, preserving consistent brand messaging while capitalizing on the individual strengths of each network. Combining analytical rigor with creative excellence, we transform paid social into a reliable engine for business growth and audience engagement.
Performance Optimization Through Data Analysis
Utilizing sophisticated analytics tools, we continuously refine campaign parameters based on behavioral data, engagement metrics, and conversion patterns. This disciplined approach ensures your advertising investment precisely targets the most valuable audience segments while eliminating wasteful spending.
Continuous Campaign Improvement
Our service philosophy centers on achieving measurable success through constant optimization. We monitor live campaign performance and make real-time adjustments, staying ahead of platform algorithm changes to maintain competitive advantage.
Instagram-Specific Engagement Strategies
Recognizing Instagram’s unique user expectations, we develop platform-specific content strategies that resonate emotionally with audiences. From immersive story sequences to scroll-stopping feed content, we adapt your core messaging to thrive within Instagram’s visually-driven ecosystem.
This revised version maintains the original content’s professional tone and comprehensive detail while presenting the information in a clean, uniform format. The structure preserves all key value propositions and service differentiators without relying on bold text or emojis for emphasis.
What We Do!
Social Media Digital Marketing
- Target Audience Research
- Competitor Research
- Industry Benchmarking
- Visual Content Creation
- Ad Copywriting
- Ad Campaign Structure
- Bid Management
- Budget Optimisation
- A/B Testing
- Pixel Integration
- Custom Audiences
- Demographics
- Audience Targeting
- Ad Placements
- Campaign Optimisation
- Ad Reporting Dynamic Ads
- Ad Compliance
- Performance Monitoring
- Retargeting Campaigns
- Brand Awareness
- Lead Generation
- Instant Lead Forms
- Ramp CRM Integration
Paid Social – How it Works
Email List Building
First things first—build an email list. You can’t send emails without contacts!
Our strategy starts at the core with powerful List Building techniques, backed by irresistible lead magnets. We don’t just grow your list; we cultivate a community of prospects genuinely interested in your offerings. Through compelling sign-up incentives, educational content, and exclusive deals, we turn casual visitors into engaged subscribers, ready to connect with your brand.
Content Planning
Timing is everything, and our strategic email calendar ensures your message reaches inboxes at the perfect moment. We map out your entire email journey, from regular updates to festive promotions, maintaining a consistent brand presence that aligns with your customers’ lives and your business objectives—whether you’re targeting local markets or expanding across Jordan.
Email Scheduling & Automation
Turn one-time buyers into lifelong customers with our retention-driven campaigns. We understand the power of customer loyalty, which is why our strategies are built to nurture long-term engagement. From personalized review requests to referral rewards, we create an automated cycle that keeps your audience engaged—and your business thriving.
Got Questions? We Have Answers
Why should I use Burgundy Agency for my social media ads?
We cover every base. Unlike most agencies who just set up the campaign and ask you for the creatives, or just design the creatives and leave you to manage the ads yourself, we do everything.
Whether it’s custom graphics, branded imagery or short-form video, we craft ad creatives that get attention AND the ads that convert – sales copywriting, demographics, targeting, A/B testing, optimisation – you name it!
What results can I expect from social media ads?
Meta ad results across Facebook and Instagram are campaign-dependent and client-specific – we’ve seen 500% ROAS and we’ve seen 3,000% ROAS! With such a high number of variables, our PPC campaigns are reviewed and refined regularly to optimise your ad spend and ultimately bring more bang for your buck over time!
How do you track social media ads performance?
We report on metrics which may vary depending on the type of campaign we are running for you. For example, we can monitor impressions, clicks, bounce rate and website traffic for brand awareness campaigns, whilst for lead generation campaigns we would focus on more tangible metrics such as leads and conversions.